So I’m trying to perfect and change the original logo I had created for the FemGenSex research network that I help out with/am a part of.
My initial thoughts for a logo that would encompass the ideals of ‘Feminism, Gender and Sexuality’, was to have interlocking gender symbol vectors (example to right) with a prism of colours shooting out in either direction. However, when trying that out the results were far too messy, my eyes were dancing on the screen and I couldn’t concentrate. Clearly a case of ‘love lost’ while working, not the ideal scenario when being creative.
My first version went down a storm with the steering group. In all I think it took about 2 days researching, playing and perfecting to get it down. Wasted time some might say, considering it was only to be used once, as students from the media department’s Advertising, PR and Media degree were invited to submit their designs for a competition. Little did I know that there would be no submissions. Cue me going back to the drawing board to perfect the somewhat plain and non-dynamic logo.
Most importantly I wants to add a grid like structure over the colours this time. In my mind the cyan and magenta represent the typical blue/pink polars of gendered colours, with the yellow circle added for balance and dare I say it to represent ‘illumination’ on these matters. As you can see from the fifth version having just variations of blues and pinks is not appealing to the eye.
My personal favourites are the second and third versions, with a gingham-esque pattern over the yellow. But the thinner spherical grid patterns also work well. I am torn over which final one to submit as the new permanent logo, so if you have any thoughts or questions please do comment below!
Mariam Kauser 